Astrid Audet Academy Local SEO Case Study
How a targeted local SEO strategy helped a Fort Lauderdale dance academy achieve top 3 Google Maps rankings for five targeted local keywords.
Industry: Dance Education & Performing Arts
Location: Fort Lauderdale, Florida, USA
Service: Local SEO & Google Maps Optimisation
Primary Goal: Improve local search visibility for relevant dance and ballet searches
The Results
The campaign's key achievement was securing positions within the top three results of Google's Local Map Pack for all five targeted keywords.
264%
Increase in Organic Traffic
5 of 5
Target Keywords Ranking in the Top 3 Map Pack
100%
Top 3 Achievement Across the Five Target Keywords
The Challenge: Standing Out in a Competitive Local Dance Market
Astrid Audet Academy of Ballet offers a broad range of dance programs for students at different stages of their development.
From early childhood movement classes to classical ballet and advanced dance training, the academy serves a diverse audience with different needs and expectations. However, having a comprehensive class schedule and an established business is only part of the challenge.
Parents searching online need to discover the academy, understand which classes are available, and feel confident enough to make contact. The SEO challenge was to strengthen the academy’s local search visibility for the services prospective customers were actively searching for.
- Reaching Parents at the Right Moment: Parents often search using specific phrases such as ballet classes, dance schools, or children's dance classes alongside a location. The academy needed stronger visibility for these high-intent local searches to increase its opportunities to be discovered by relevant families.
- Competing for Local Search Visibility: Dance academies compete with other local studios and training providers for attention in Google Search and Google Maps. Achieving visibility requires more than simply having a website or a Google Business Profile. The business needs a well-maintained local presence that aligns with relevant search intent.
- Promoting Multiple Dance Programs: The academy offers several dance styles, including ballet, tap, jazz, hip-hop, lyrical, contemporary, and acro-tumble. The challenge was to strengthen visibility for the most important search terms without making the website or its local search presence unfocused.
- Turning Online Discovery Into Enquiries: Local SEO should help potential customers find relevant information about the academy and take the next step. Parents may want to explore classes by age, understand the available programs, review the facilities, or arrange a trial class. The website and business profile needed to support this decision-making process.
The Strategy: A Focused Local SEO Approach
Rather than treating local SEO as a single optimisation task, the strategy focused on improving the elements that support local discovery and help potential customers evaluate the business.
The following sections describe the strategy behind this type of campaign. Individual activities should be retained as completed work only where they match the actual services MunishSEO delivered to the academy.
Local Keyword Research and Targeting
Targeted relevant local keywords to reach parents searching for dance classes.
Google Business Profile Optimisation
Optimised the profile to improve local visibility and Google Maps rankings.
Website and On-Page SEO
Optimised page content, headings, meta tags and images for local searches.
Local Relevance and Business Information
Strengthened local signals with consistent business details and location relevance.
Building Trust Through Relevant Business Information
Improved website clarity and business information to build trust with potential customers.
Tracking Local Rankings
Monitored local keyword rankings to measure visibility and track SEO progress.
Client Feedback
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